Window show for fashion graduate - graduate jobs

A fashion design graduate is displaying his wares in the window of Selfridges in central London, the BBC has reported.

Former Kent student Alex Mattson was given a window to show off his creations at the iconic Oxford Street store after his talents were recognised in a competition.

The 27 year old, from Sweden, studied at the University for the Creative Arts in Rochester.

But since graduating in 2007 he has been busy working and his efforts have now been acknowledged by the department store, which named him among its Bright Young Things for 2012.

His work will be exposed to the hordes of people who walk along the street every day, between now and the end of February.

The designer told the BBC that he thought the Selfridges project was "amazing".

Mattson added: "The publicity has already given me a huge boost - just days after I was announced a winner, I had a double-page spread in The Metro, which really shows the scale of this project and the potential benefits involved."