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Retail job prospects at Burberry - graduate jobs

Tue 13th Jul 2010, 03:32PM   about second-jobber.com news.

Luxury goods firm Burberry posted a big jump in sales on Tuesday after seeing strong demand for accessories and outerwear - news which will be sure to be of interest to graduates keen on landing jobs in retail.

Fresh from a 23% jump in profits to £215 million for the last financial year, Burberry said revenues were up by a better-than-expected 24% in the first quarter to June 30. Shares rose more than 2% on Tuesday.

Sales in its stores were ahead 16% on an underlying basis and included another strong performance from the company's outlets in the UK.

Burberry said items such as handbags and other non-apparel items were its strongest performing area of business, while outerwear also did well.

The company has introduced a pricing policy which has ensured that heritage products such as rainwear and cashmere scarves were never marked down.

It has also brought greater clarity to its offering through the labelling of Burberry London as its wear to work range and Burberry Brit as casualwear.

And a larger proportion of its marketing spend has been shifted online, boosting awareness and the reach of the Burberry brand.

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